Blog / Guide

Brand and reputation monitoring across news and Telegram

GuideJuly 2, 2026· 5 min read

PR and comms teams need to know the moment their brand shows up — especially somewhere they don't usually watch, like Telegram. Full-text search plus urgency and lean turns brand monitoring into a query, not a clipping service.

Search every mention

Full-text search runs over article titles and content in both Russian and English, ordered by urgency — so a brand, product or executive name is one call away:

curl -H "X-API-Key: YOUR_KEY" \
  "https://api.newsagentdata.com/v1/search?q=YourBrand&days=7"

Because it covers ~3,000 public Telegram channels plus RSS, you catch mentions web-only monitoring tools miss — particularly across Russia and the CIS.

Catch a reputation crisis early

Mentions covering the same event share a cluster_id; a cluster spiking in cluster_size and urgency is a developing reputation event — alert on that, not on every clipping. See event clustering.

Read the framing, not just the volume

Each mention carries a 9-category political_lean, so you can tell whether coverage is state, opposition or tabloid and measure stance across outlets — richer than a single positive/negative score (see urgency & lean scoring).

Share of voice vs competitors

Run the same search for your brand and each competitor over one window and compare mention counts and urgency — a simple, repeatable share-of-voice metric.

Alert your team in real time

Pipe matches into Slack, Telegram or Discord within ~60 seconds via webhook (see the alerts guide), so comms hears about a story while it's still small.

Honest note

It's full-text matching — pick a distinctive query (add country/topic to cut noise for a common brand name). Russian and English are the deepest-enriched, and history depth is tier-limited. Broader topic/country tracking is in the media monitoring guide.

Try it free

Grab a free API key — no card — and query live data in under a minute.

Get a free API key