Govt Eases E-Commerce Rules: Big Export Boost For Amazon, Flipkart Ahead Of US Trade Deal

The government has relaxed its tightly controlled e-commerce policy, clearing one of the big hurdles ahead of the proposed US trade deal. E-commerce giants like Amazon and Walmart-owned Flipkart are now allowed to purchase Indian-made goods directly from sellers for export. Until now, these companies were largely restricted to operating as marketplaces connecting independent buyers and sellers. The change applies only to exports, meaning existing restrictions governing their domestic e-commerce…